Tag Archives: QR Codes

The “Mobile Game” Doesn’t Start Or End With A Tactic

The ugly and semi-worthless QR code,  The basic and efficient text,  The untested but cool Augmented Reality innovation,  Near Field Communication (amazing when you Google NFC and the National Football Conference is five rankings from the top – oh those … Continue reading

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I HATE QR CODES!!!! They are Brand Graffiti

  It’s a bit strong, but really, QR codes are a manifestation of the perfect mobile marketing storm for idiots. Here are the steps: 1. Brand wants to “get into mobile” – they don’t know what that means, but they … Continue reading

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Lady Gaga Plays Games with Starbucks… Designed by Marketers, Not Gamers

A marketers dream, i can see it now.  “We got her!”, screamed the Starbucks marketing exec after hanging up the phone with William Morris.  “We bagged the biggest name there is;  18 Billion Facebook Fans, 100 Billion Twitter Fans, this … Continue reading

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