Tag Archives: Facebook

The “Mobile Game” Doesn’t Start Or End With A Tactic

The ugly and semi-worthless QR code,  The basic and efficient text,  The untested but cool Augmented Reality innovation,  Near Field Communication (amazing when you Google NFC and the National Football Conference is five rankings from the top – oh those … Continue reading

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Mobile Ads Suck! The Future is Gamifing Mobile Ads

Mobile Theory, 4th Screen, Facebook Mobile Ads, give me a break.  The ad value is dropping as the banner becomes the only model.  It’s the wrong time to push a terrible model from the web to mobile like so many … Continue reading

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Lady Gaga Plays Games with Starbucks… Designed by Marketers, Not Gamers

A marketers dream, i can see it now.  “We got her!”, screamed the Starbucks marketing exec after hanging up the phone with William Morris.  “We bagged the biggest name there is;  18 Billion Facebook Fans, 100 Billion Twitter Fans, this … Continue reading

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