Tag Archives: american express rewards

Kompu Gacha (kampuガチャ), McDonald’s Is In, Are You?

    If you are an Agency or a Brand and missed the recent decision in Japan to outlaw “Kompu Gacha” and thought nothing of it (or heard of it), well, think again. Tyler York explains:  Kompu gacha, or “complete … Continue reading

Posted in Gamification | Tagged , , , , , , , , , , | Leave a comment

Why Gamify?

Socrates discussed it, your high schools drilled it into your psyches, American Express mastered it, your ringtones deployed it, the social new media explosion “greased it’s wheels”, and now “IT” is everything… The question Why Gamify? is because with out … Continue reading

Posted in Gamification | Tagged , , , , , | Leave a comment