Tag Archives: Advertising

The “Mobile Game” Doesn’t Start Or End With A Tactic

The ugly and semi-worthless QR code,  The basic and efficient text,  The untested but cool Augmented Reality innovation,  Near Field Communication (amazing when you Google NFC and the National Football Conference is five rankings from the top – oh those … Continue reading

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Kompu Gacha (kampuガチャ), McDonald’s Is In, Are You?

    If you are an Agency or a Brand and missed the recent decision in Japan to outlaw “Kompu Gacha” and thought nothing of it (or heard of it), well, think again. Tyler York explains:  Kompu gacha, or “complete … Continue reading

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Facebook “Gamifies” Ads – They Must Have Read My Blog

So, I guess Facebook is starting to read my posts – 🙂 – A few weeks back I wrote about how Facebook should take advantage of its social network by rewarding people who partake in helping Facebook serve targeted ads … Continue reading

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Gamification Will Save Advertising!

A recent article posted by Digiday suggests that “opt-in data will save advertising”. ( http://bit.ly/ekZIj5 )  The article is partially correct – people will need to opt-in to help save advertising 2.0, but they are not going to do it because … Continue reading

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