Category Archives: Gamification

The “Mobile Game” Doesn’t Start Or End With A Tactic

The ugly and semi-worthless QR code,  The basic and efficient text,  The untested but cool Augmented Reality innovation,  Near Field Communication (amazing when you Google NFC and the National Football Conference is five rankings from the top – oh those … Continue reading

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Gotye: Using Fans To “Game” The System

Gotye’s Somebody That I Used To Know is one of the most “catchy” tunes of 2011, and 2012, and maybe even 2013 if the fans are allow it….  The ping of the Fisher Price Xylophone to the explosive female voice belting out … Continue reading

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Kompu Gacha (kampuガチャ), McDonald’s Is In, Are You?

    If you are an Agency or a Brand and missed the recent decision in Japan to outlaw “Kompu Gacha” and thought nothing of it (or heard of it), well, think again. Tyler York explains:  Kompu gacha, or “complete … Continue reading

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Mobile Ads Suck! The Future is Gamifing Mobile Ads

Mobile Theory, 4th Screen, Facebook Mobile Ads, give me a break.  The ad value is dropping as the banner becomes the only model.  It’s the wrong time to push a terrible model from the web to mobile like so many … Continue reading

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Beware, Games and Film Disruption Coming To A VHX or Steam Near You!

A movie about a video game makes it to Sundance and gets distribution through VHX and Steam… Huh?  Did everyone in the studio system follow? OK, to be fair, it is also did a theatrical four-wall tour and will drop … Continue reading

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Hunger Games “Gamifys” Marketing

The success of the Hunger Games against it’s relatively low spend in marketing and ad dollars shows a tipping point in how the conglomerates are going to play the studio P and A game. A recent article ( http://reut.rs/J1V3NU ) discussed how social … Continue reading

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Skylander’s “Gamifies” The 2 Year Olds

Ask any 2 year old today and they’ll tell you they’ve been hoodwinked by the brilliance of Activision’s Skylanders.  It’s incredible what the genius’ over at Activision have come up with – the blending of the toy and video game industry into … Continue reading

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