Monthly Archives: August 2012

Gotye: Using Fans To “Game” The System

Gotye’s Somebody That I Used To Know is one of the most “catchy” tunes of 2011, and 2012, and maybe even 2013 if the fans are allow it….  The ping of the Fisher Price Xylophone to the explosive female voice belting out … Continue reading

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Kompu Gacha (kampuガチャ), McDonald’s Is In, Are You?

    If you are an Agency or a Brand and missed the recent decision in Japan to outlaw “Kompu Gacha” and thought nothing of it (or heard of it), well, think again. Tyler York explains:  Kompu gacha, or “complete … Continue reading

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