Monthly Archives: May 2012

Beware, Games and Film Disruption Coming To A VHX or Steam Near You!

A movie about a video game makes it to Sundance and gets distribution through VHX and Steam… Huh?  Did everyone in the studio system follow? OK, to be fair, it is also did a theatrical four-wall tour and will drop … Continue reading

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Hunger Games “Gamifys” Marketing

The success of the Hunger Games against it’s relatively low spend in marketing and ad dollars shows a tipping point in how the conglomerates are going to play the studio P and A game. A recent article ( http://reut.rs/J1V3NU ) discussed how social … Continue reading

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