Gamify The Law – Drive and Win!!!

Ever wish the law could be just a bit more fun?

Last year, Kevin Richardson’s “SPEED CAMERA LOTTERY” ( made the news by “gamifying” the law.  Kevin proposed a “gamified” tactic to try and slow down motorists by rewarding their good habits as opposed to simply penalizing their bad ones.  The Sweeds deployed the program and saw a 22% reduction in speed.  This practice is a great example of how and why game theory is being tested worldwide in everything from politics to entertainment.  It will be “fun” to see how the “gamification” trend will continue to spill from the psychological theorists to executable tactics seen throughout society.

The politics of societal culture will shift as Generation G* shifts into the power position in both pop culture and the mainstream workplace.  Look for more “gamified” laws in year to come…

* I benchmarked “Generation G” from Gabe Zichermann, i think it’s a perfect description of the “gamfied” generation that is populating our planet.


Why Gamify? Because people deploy game mechanics in non-game based applications every day.  We have ringtones to achieve status, we use our American Express Cards to level up for “cool things”, and we become members of the million mile clubs just to use the lounges.  Our lives utilize ‘gamification’ mechanics every day, and this has been true since the dawn of mankind.  Why Gamify? intends to break down non-traditional applications and introduce leaders in these fields to comment on what has worked, what hasn’t worked, and their best guess for the future of ‘gamification’ in their fields.  Why Gamify? intends to bring together their insight on how ‘gamification’ and new technology will impact the way the average individual, teacher, business leader, entertainer, athlete, student and beyond thinks about ‘gamification’ in their lives.

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