Social is about to step it up a notch when it comes to “gamifying” the experience. Yes, Linkedin has an XP bar and Google’s +1 has some segregated “freinds” circles, but the real games are about to hit. A recent blog by Avatar Generation dedicated a series of articles around Virtual Worlds and kids. http://www.avatargeneration.com/blog. The blogger is on topic because when the kids who grew up gaming on their mobile phones, World’s of Warcraft, and so on learn to “grow up” in social and actually us social for what it is, they still want the experience they are used to – cool graphics, cool user tools, and excitement.
No longer will web 2.0 work. Facebook, forget it, what an absolute joke- even today’s Myspace has more functionality in regards to personality. Hell, all Facebook is these days is a place to “ohhh and awww” at photos and people’s digital graffiti.
Big deal. Facebook is far from making any earth shaking changes. The next gen in social will drive the changes, and it will gamified, 3D and in a app format. Stay tuned!!
Why Gamify? Because people deploy game mechanics in non-game based applications every day. We have ringtones to achieve status, we use our American Express Cards to level up for “cool things”, and we become members of the million mile clubs just to use the lounges. Our lives utilize ‘gamification’ mechanics every day, and this has been true since the dawn of mankind. Why Gamify? intends to break down non-traditional applications and introduce leaders in these fields to comment on what has worked, what hasn’t worked, and their best guess for the future of ‘gamification’ in their fields. Why Gamify? intends to bring together their insight on how ‘gamification’ and new technology will impact the way the average individual, teacher, business leader, entertainer, athlete, student and beyond thinks about ‘gamification’ in their lives.