Monthly Archives: April 2011

Coke Creates A Physical Game 1+1=Millions of smiles

#WhyGamify? Watch this Video (http://bit.ly/l88zzr): Coke “gamified” a vending machine using influencers to drive exploration. Influencers (the people who had the guts to press the button while standing on someone’s back) – help give confidence to the Explorers (the one’s … Continue reading

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Gamification Will Save Advertising!

A recent article posted by Digiday suggests that “opt-in data will save advertising”. ( http://bit.ly/ekZIj5 )  The article is partially correct – people will need to opt-in to help save advertising 2.0, but they are not going to do it because … Continue reading

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Why Gamify? Why Put Guessing in Education?

Ever wonder why we spent most of our young lives fretting over our report card?  Why did we always have to guess what our grades were?  Why was it always shocking to us if we didn’t get the grade we … Continue reading

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Why Gamify?

Socrates discussed it, your high schools drilled it into your psyches, American Express mastered it, your ringtones deployed it, the social new media explosion “greased it’s wheels”, and now “IT” is everything… The question Why Gamify? is because with out … Continue reading

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